Say G'day to Segafredo
Inspired by the simpatico of Italy and Australia - a deep dive into Segafredo Red's pack design
CASA ESPRESSO
Casa blend pays homage to Melbourne culture - fashion, the arts, creativity and entrepreneurialism of the reputable and long standing Nicholas building.
The Roman God, Apollo (once thought to be a copy of a lost Greek origin) is from the time of Emperor Hadrian. Displayed in Vatican Palace museums, Apollo is the god of archery, plagues, music and the sun.
Standing behind Apollo is the iconic Nicholas building.
A creative and entrepreneurial vertical hub housing the creative studios of artist, independent businesses, bookstores and galleries - a melting pot where art is celebrated and artistic disciplines is revered.
INTERMEZZO
Inspired by the simpatico of Italy and Australia, both with a rich history in coffee culture, the Intermezzo blend features the allegory for astronomical learning and Melbourne's iconic Federation Square.
Combined with Federation Square, the centre to gather, Melbourne's heart by the river for stage and screen, gatherings, academy of moving images, street theatre and dining culture.
EMOZIONI
Coffee emotes and is experiential from the first sip. This moment elicits a transformation to the origin, Italy. Pack designs promotes the impression of abundance with the Goddess of Summer. Abundantia, holding a group handle in one hand and elevating the espresso like the Olympic torch, she is embellished with Melbourne iconography.
Melbourne imagery depicted on the Emozioni blend is the shot tower, located in Melbourne Central. A symbol of the old and the new, a nod to manufacturing and consumerism industries.The 35 City Circle Melbourne tram is an icon for locals and tourists alike.
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